Wednesday, December 10, 2008

What are some tools that can help you transition from the Comparison Center to the floor? Do you have a special spin or phrase?

20 comments:

  1. It is very helpful to have your store merchandised so that you can transition the customer straight to the very best selection in their comfort cluster. It is important to explain to them why it is the best mattress for them based on their PSE responses. For example, if a customer likes red the best and has told you that they have shoulder pain in the morning because they sleep on their sides, transition them to the Pike and let them know that the Posturetech Plus coil and the combination of latex and memory foam in the comfort layers are going to be the best at relieving the pressure on that aching shoulder. Or take them to the Rosalyn and explain that although it has a slightly firmer feel, the latex foam inside will still help relieve that shoulder pain. Always make sure you explain why the mattress you transition to is the very best for their needs, not just the very best.
    John 2410

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  2. What I usually do is Congratulate them on selecting their color. At first this seemed a bit awkward but I've been able to mold it to fit my style. I usually say something to the effect of "Well great Mr. Jones, so your a blue... and you've just made this whole process about 10 times easier for you. You've just elimianted about 70% of the beds in the store." From there I generally guide them over to there color cluster by saying... "Well lets go take a look at some of the pillowtops or red mattresses that may best suit your needs."

    -Zachary Williams
    Assistant Store Manager
    5208 Jupiter Miami North Market

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  3. Congratulation, you’ve pick plush as your comfort, allow me to show you the remaining model line to find the support. The mattress you’ve chosen seem to feel good to you, lets see if it gives proper support for your issue. You may need to try this one for it has a little more pressure relief to help with the pain. How does the softer feel, feel on the shoulder, is it giving you relief, just to show you the different let’s try this same bed in a different comfort. Now that you’ve chosen the mattress, are you ready to have that one delivery today, I’ll check stock.

    Ronnie 2412

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  4. When they have chosen their color congratulate them on eliminating 80% of the show room. Then I begain my "Tour Guide" process. I will show the best bed for them and use the information that I obtained from the PSE I will mention some benifits that, that paticular mattress has to offer. If they bed is out of their price range. I will show them the most popular models, then least expensive. After they have found the mattress or mattresses that they want I will bring out the pressure image system to compare the beds. Hopefully, by now they have mad their selection. Now I will tell them I am going to check stock and have them sleeping better TONIGHT.

    Geoff
    store 2403

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  5. When a customer chooses the "Contoured" mattress in the Comparison Center, I like to show them the different feels. I usually have them try a Trueform, the Rhapsody and then Celebrity.

    Jaime, #2408

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  6. Once a customer has chosen their color, I congratulate them and refer back to the PSE for any concerns or issues they might have. Then I suggest models that will offer a solution to whatever problem they might have. Remembering I am just a tour guide at this point. I like to give the analogy of showing them a good, better, and best choice for them to decide between.

    Antwan-2405

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  7. After Xsensoring the customer on their comfort select in the comparison center, congratulate them. Transition to the good, better, and best
    beds that will address the current issues mentioned on the PSE to solve sleep issues. Make sure to personalize to fit customer.

    Major - 2407

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  8. Once the customer comes in greet them with a warm smile.Show them the comparison center explain that it is to help them find the right
    comfort for them. Once they have found their comfort congratulate them. Show them the best,better, and good that's going to help solve their sleep issues.Also explain to them the features and benefits.

    HAROLD-2407

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  9. Once the customer chosed their comfort I like to make 3 recommendations in their comfort cluster, "Best, Most Popular, and lest expensive." This helps to give the customers a starting point in the store b/c if they pick pillowtop they've still've got 17 mattresses to pick from. Then I explain why these would be the best based off their PSE evaluation.
    -Skip
    Charlotte
    2411

    ReplyDelete
  10. After they pick their color I congratulate them for saving so much time and stress. Then I show them their selection in the store wide ad. I show them how much money they can save using their comparison center choice price tag. I then use the SWA to show them the wide range of prices available for that color. Then I do the PSE as I take them to their cluster. Once I reach their cluster I should be done with my questions. I then do the best, most popular, least expensive using their answers from the PSE as a guide for features and benefits.

    Lisa 2410

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  11. I typically remind the customer that they can keep the bed in the comparison center in mind and walk them to their comfort cluster. When we get to their comfort cluster I like to start by recommending a few beds. Sometimes these recommendations can be based on information i have already gotten from the customer and sometimes i will simply recommend beds based off of what is popular.
    -David Norris
    2404

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  12. Now that we've found that your "x" color you have made the mattress selection process even easier. I am going to guide you to your comfort cluster that has all the same color pillows and foot covers. And as you can see this is visually easy. Now we have to narrow down this small selection by process of illimination. Moreover, for purposes of narrowing this down even more, this is our best most popular and lesser expensive models in your color. As you try beds i'll mark on the ad which ones you like or dislike.

    Preston
    2412

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  13. Once the customer has chosen their favorite color, I silently thank God that they were able to choose just one. but right after that I take them over to their section and get them to try out 2 or 3 that I believe have different feels to them. such as the Edaline plush, cape horn plush and lotus plush. that way they can feel the differences within the plush section and also get a feel for the price range they are working with.
    I always get real excited when they choose their color though. It's almost like Christmas all year round. Since I work at a clearance center, I also mention that we have plush mattresses in our value center and clearance as well.

    ryan 2403

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  14. Once the customer has chosen their color, I congratulate them on narrowing down the store. I then use the information that I got from the PSE to recommend three beds to them. I use the best, most popular, and least expensive line.

    Andrew- 2406

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  15. Once the customer has chosen their color, I congratulate them on their selection. I then explain that they've just completed the hardest part of finding their perfect sleep set. I then show them in the SWA where we will begin in their comfort cluster. I show them three options based on their PSE. Their best solution to their needs, the most popular solution, and the least expensive solution to their needs.

    Jon
    Charlotte

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  16. Whenever the selection is made in the comparison center I will congratulate the customer and then explain how they will now "follow their color". From there I show them the best mattress in whatever color they choose and explain some of the bed's features and benefits. I try to always relate these features and benefits back to the customer's PSE in order to keep the focus on them.

    Jeremy 2411

    ReplyDelete
  17. Whenever the selection is made in the comparison center I will congratulate the customer and then explain how they will now "follow their color". From there I show them the best mattress in whatever color they choose and explain some of the bed's features and benefits. I try to always relate these features and benefits back to the customer's PSE in order to keep the focus on them.

    Matt 2409

    ReplyDelete
  18. Here are some transitions statements that I use.


    1. Congratulations, Mr/Ms Customer! Your color is (state color). Now let me show you a cluster of mattresses that will best suit you based on your evaluation.
    2. Now that we’ve found your color, let’s take a look at three mattresses that would be ideal for you w/I that comfort.
    3. Since your color is (state color), let me suggest three mattresses for you to try that will offer the support and comfort you’ve chosen but that will also be ideal for you to not feel motion from your partner.
    4. Because you said as you sleep on your side you notice soreness in your shoulder and hip areas, let me show you three mattresses within the comfort you’ve chosen that will help alleviate that discomfort for you.
    5. This mattress is barnone the best for pressure relief. Next, this mattress is the most popular within the comfort you’ve chosen to relieve pressure points. And finally, this mattress is the best value for offering the pressure relief that you need.
    6. I have three suggestions for you within the comfort that you’ve chosen that will help keep your allergies under control.
    7. First let me show you this mattress with latex, one of the best for pressure relief, in the zone contouring your hips and memory foam contouring your shoulders and legs for the best pressure relief. Next, this mattress contains memory foam in the hip area for pressure relief and is our most popular. Finally, this mattress contains super soft foam that will allow the mattress’s shape to stay in tact and is our best value for offering pressure relief.
    8. To offer the best support in your lower back, I will first suggest this mattress which incorporates a substantial layer of high-density foam to give you the best countouring where you want it and support where you need it. Next, this mattress, though not offering quite as much high-density foam will be our most popular in the category you’ve selected. Finally, this mattress is the best value for offering the support you require, yet still offering the highest density materials.
    9. The best mattress for your guest room in this category will be this one because you can expect a longer life from it with it offering a 15-year warranty. Next, our most popular option offers only a 10-year warranty, however you can expect to stretch the life of a guest mattress due to the infrequent sleep patterns. Finally, this is the best value for the comfort you’ve selected for your guest bed. It offers only a 5-year warranty, however if you don’t have guests stay for extended periods of time, this could be a cost-saver.
    10. Here you have the most pressure relieving material and you have the option to adjust your comfort as you see fit. Since you like a firmer support, but you lay on your side, this will be the best for you. Next, this mattress does not offer as much pressure relieving materials, but still enough to alleviate some of the discomfort you feel in your shoulder. Finally, this option is the best value for the comfort you’ve chosen.

    Nicole 2409

    ReplyDelete
  19. I always present the Comparison Center as a way to streamline the store. After they select their proper comfort I like to congratulate them and explain that now i is time to find which beds suit their needs best within their color. If you have taken a base reading(X-sensor), you can explainn that we can use the body imaging technology to confirm their choice. This is also a way to remind that they can indeed purchase the Comparison Center beds too, after all it may test better than any other bed.

    ced

    ReplyDelete
  20. After the customer picks their comfort I will congratulate them and suggest using R2. Then, as their tour guide I will suggest 3 mattresses using the least expensive, most popular, best value scenario. While doing this it helps to also refer back to their PSE and relate any issues they have to the certain features of each bed.
    Chris 2406

    ReplyDelete